Search engine marketing (SEM) is an Internet Marketing strategy, which helps increasing products/services/websites visibility over the Internet whereas making the place for sites over search engines like Google, Yahoo, and MSN.
Search Engine Marketing has been done using contextual marketing, search engine optimization, paid marketing and paid Ad placements. Here in this article, we put light on all these parts of SEM:
• Contextual Marketing: It is the type of e-marketing in which pages are sponsored to the user based on the search regarding the product, services, or industry.
• Search Engine Optimization: In this form of search engine marketing, Website is optimized to increase its visibility over search engines like Google, Yahoo, MSN, etc. Herein, the work is done to bring the Website on the first page of Google, Yahoo, and MSN so that more traffic and customer will reach to the concerned internet site. The main work done during Search Engine Optimization is keyword stuffing in Website content based on the product/services. Keywords are stuffed as per the keyword search volume.
• Paid Marketing: it is an another part of search engine marketing in which other Website owners and blog owner are paid for placing ads of other brands on their Website/blog and for this they are paid whenever any visitor will click the ads given on their Website/blog.
• Paid Ad Placements: In this form of search engine marketing, banner/text ads of products or services are created and placed on the Websites having the proper source of regular Web traffic. Ads are set up in the much productive way so that the user will click those ads. As soon as the visitor clicks the ads, he or she will be directed to the related Website increasing the visitor’s counter for that Website.
Afore listed are some of the parts of search engine marketing or SEM, which now days has become an integral part of online businesses. Thinking without this way of e-marketing is not feasible when the competition in the market is at peak. If you want to stay ahead of your competitors and want to get the high return on investment, then you must take advantage of search engine marketing strategies otherwise seeing your Website amid the first page of Google, Yahoo, and MSN will become a dream. Search engine marketing is the only way to attain high rank and visibility over the Internet and for getting great sales.
Alam Fathi is a search engine optimization specialist with a total industry experience of 17 years across multiple domains. He has worked with some of the top names in the business and possesses sound knowledge regarding all facets of SEO. Click to know more about Search Engine Marketing and search engine optimization